In a world struggling with climate change, resource depletion and environmental degradation, it is imperative that we change our mindset towards sustainability. Working with bridges and gangways in the maritime and offshore sector, the cornerstone of global trade and energy production, I know better than anyone that there are unprecedented challenges,” says Hendrik van der Ham, CEO of Bridges2000.
His company builds and rents out bridges and gangways in a sustainable manner. In addition, the Bridges2000 team supports sustainable initiatives.
Struggles
“There are environmental problems and even technological disruptions at all levels. Marketing executives in the maritime & offshore sector recognize that to thrive in the future, companies will need to undergo significant transformation. This often entails a steep learning curve and numerous struggles, but ultimately leads to more sustainable and desirable situations,” Van der Ham continues.
Transformation
“In every sector, transformation starts with recognizing the need for change. Maritime and offshore companies must become more sustainable in practice. This transition requires a significant learning curve as organizations must adapt to new technologies, environmental standards and operational strategies. Here are some practical examples.”
Competitiveness
“For example, Maersk, one of the world’s largest shipping companies, embarked on a transformation journey by switching to cleaner and more sustainable shipping operations. The shipping company was faced with the challenge of investing in low-emission ships and revising operational processes. The learning curve ultimately allowed Maersk to reduce their carbon footprint and adapt to global sustainability goals. Their struggle paved the way for greater environmental responsibility and long-term competitiveness.”
Green energy
“The Norwegian Equinor has invested heavily in renewable energy sources, especially offshore wind farms. This transition has been challenging given the complexity of managing offshore installations and the transition from fossil fuels to renewable energy. However, Equinor’s focus and fight for sustainability has not only enhanced their reputation but also positioned them as a key player in the emerging green energy market.”
Decommissioning
“Another important aspect of transformation is the ability to turn challenges into opportunities or to transform existing resources into new assets. For example, dismantling offshore oil and gas platforms or decommissioning. It is a new path to growth and sustainability. For example, Aker Solutions, a Norwegian company specialized in offshore engineering and services, saw an opportunity in decommissioning. By repositioning their expertise, they have become a leading player in decommissioning.”
Conclusion
“Transformation in the maritime and offshore sector is not without struggle, but it does have a clear goal. It serves as the learning curve that organizations must overcome to become more sustainable and position themselves favorably in the industry. Companies like Maersk, Equinor and Aker Solutions have shown that embracing sustainability can lead to highly desirable outcomes.”
Embrace
“The maritime and offshore sector is evolving rapidly and companies that resist transformation could be at a disadvantage in the long term. Embracing change, learning from the challenges and using resources effectively can turn these struggles into valuable assets. In this way, the maritime and offshore sector can navigate through the waves of change towards a more sustainable and even more prosperous future,” underlines the Bridges2000 entrepreneur.
